Event Calendar

Master Data Management: The Key to Accurate Information on Demand?

Wednesday 26th September 2007, London

Dinner at Blakes Hotel

In association with

The need for accurate, consistent and unified data is greater than ever. Companies know that their information is among their most valuable assets, and yet poor data quality is often the root cause of many business-driven technology projects ending in failure.

At this CBR Dining Club event, diners will hear how master data management (MDM) can enable them to take control over the quality of their data, and hence make their information assets far more valuable for all sorts of business initiatives. The operational impacts of poor data quality and management continue to plague businesses worldwide, translating into huge amounts of wasted time and money. A recent Harris Interactive survey of European information workers found that respondents spend as much as 30% of their week verifying the accuracy and quality of their data. Their lost productivity translates to a cost of close to £200,000 per week by some estimates.

So can MDM really help? How do firms start an MDM initiative, what can the latest technologies do to ease the burden, and what are the experiences of real companies that have started down the MDM road?

Attend this CBR Dining Club session to find out. You'll hear from an independent analyst as well as MDM technology leader, IBM, what the real challenges and benefits of MDM are all about.

And of course, as with all CBR Dining Club events, attendees will also enjoy a sumptuous dinner and take away a complimentary memory stick loaded with a number of white papers and articles that take the mystery out of this emergent discipline.

Attendees will learn:

What MDM is and what challenges it aims to address
The experiences of real MDM adopters
How MDM can improve data quality and its presentation to business users, ease business-focused IT initiatives, and even be an essential tool in compliance and regulatory demands

The 'single version of the truth' may still present a massive challenge to many companies, but attend this CBR Dining Club session to hear how MDM can make that particular holy grail a far more achievable prospect.