In any business the human factor must never be over-looked. A company that has a great product may be lacking in sales due to poor sales support or customer service.
Often, attaching a face to a name and, even more significantly, being able to read someone's facial expressions and body language can make the critical difference in the success or failure of a business communication.
The applications of video communications are endless, and with improvements on both the network and video system sides, few, if any, factors stand in a company's way of using video conferencing.
Video conferencing has become easy to use and offers such high quality that having a meeting via video can be more effective than connecting in person. But that's not to say that a company should launch into a video conferencing programme without careful examination of how the technology best fits into its environment.
Here are 10 tips on how to make video an essential part of a corporate communications and collaboration strategy:
With the state of video conferencing technology today, you'll find a platform that meets just about any requirement.
The value of good communication cannot be overstated. Videoconferencing allows independence, mobility and greater collaboration while reducing costs and environmental impact. Businesses that do not have a well considered video strategy are driving down the highway with the handbrake on.
Andreas Wienold is VP EMEA at LifeSize.