Top tips for driving Christmas traffic to your online store

15:19, November 22 2012

Expectations for online consumer spending are high this year, with Cyber Monday predicted to drive over 100 million visits to online retail sites.

Experian told CBR some top tips for online retailers who want to maximize their potential earnings this Christmas season.

Send your emails out early

Experian says that customers are 40% more likely to open Christmas emails that are sent in the morning than those sent in the evening. It's important to make sure all your Christmas email communications are sent out before noon in order to receive the greatest impact.

Monitor your competition

This Christmas is going to be the busiest ever from an online perspective. This will make it more crucial than ever to keep tabs on the competition and make sure wherever possible you are ahead of the curve. If your main competition sends an email out every Friday, send one out the day before to get consumer attention earlier.

Sunday is the best day to engage with customers
Consumers on sunday
Photo Credit: Andres Porras

Experian says the average consumer spends 7% longer (35 seconds) on retail websites on Sundays than any other day because they have more time to browse and research at their leisure. Interacting and engaging with consumers through social media, tweets and other means on Sunday is the best time in the week to catch their attention and spark their interest

Personalise and segment your database

It's important to understand the characteristics and behaviours of your customers. Sending relevant marketing messages to the right people will more likely lead to positive feedback. Increased relevance can lead to higher conversion rates which will help drive sales and contribute to your company's bottom line. Experian says businesses must move away from a traditional, blanket marketing strategy and invest time in understanding each customer's data, interest and behaviour so your targeted messages will not fall on deaf ears.




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