Advantest Corporation (Advantest), formerly Takeda Riken Industry Co., Ltd., designs, manufactures and sells testing and measuring products. It offers electronic measuring instruments, automatic test equipment, and electron beam lithography systems to semiconductor manufacturers, foundries, and test houses. The company also provides maintenance and support services for its products. Advantest classifies its business into three reportable segments, namely, Semiconductor and Component Test System segment; Mechatronics System segment; and Services, Support and others. The company has offices in North America, Europe and Asia. Advantest is headquartered in Tokyo, Japan. Advantest seeks to maintain its position through the expansion to emerging market, development of innovative testing and measuring products and enhancement of existing ones, internal development, strong partner relationships and strategic acquisition. In line with its strategy, the company launched several new products in 2012-13.