Harte-Hanks, Inc. (Harte-Hanks) is a direct and targeted marketing company. It provides direct marketing and shopper's advertising services to a large customer base including local, regional, national and international consumer and business-to-business marketers. The company classifies its business into two operating segments, namely, Direct Marketing, which operates both nationally and internationally; and Shoppers, which operates in local and regional markets in California. Its direct marketing services include a wide variety of integrated, multichannel, data-driven solutions such as agency and digital services; database marketing solutions; data quality and service solutions; business-to-business lead generation; direct mail; and contact centers services. The company's Shoppers segment is North America’s largest owner, operator and distributor of shopper publications and provides national and regional advertisers with pre-printed inserts, single-sheet inserts, coupon books and four color glossy flyers printed by third party printers. Shoppers segment also provides online advertising and other services through PennySaverUSA.com, as well as business websites and search engine marketing. The company serves various industries including automotive, consumer brands, financial services, healthcare and insurance, nonprofit, pharmaceutical, public sector, retail, high-tech B2B, telecom, and others. Harte-Hanks is headquartered in Texas, the US.
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