Chinese phone manufacturer Huawei today unveiled its latest flagship smartphone, the Ascend P7.
The company has been one of the fastest-growing in the mobile sector, and is pulling no punches in its attempts to compete with the likes of Samsung's Galaxy S5 or HTC's One M8. But is the Ascend P7 a potential world-beater? Here's a list of what you need to know about the new device...
It's pretty darn powerful
Featuring a quad-core processor running at around 1.8Ghz, the Ascend P7 may not be the most powerful phone on the market, but it still has an impressive list of specifications. Backed up by 2GB of RAM and running the latest version of Android 4.4.2 KitKat, twinned with Huawei's own Emotion 2.3 UI, the P7 should be able to handle whatever you throw at it.
But it's a beautiful device with a slimline design
Despite all the talk of specifications and power, what will attract most impartial customers away from their iPhones towards a Huawei device is a smart design, and the Ascend P7 is certainly a looker. Huawei is noted for the quality of its design - the P7's predecessor, the Ascend P6, was marketed as 'the world's slimmest smartphone', measuring just 6.18mm across. The P7 is slightly thicker, at 6.5mm, but its sleek Corning Glass front and rear covers across its curved body look fantastic, and should attract a lot of attention.
It's one for the selfie fans
Unfortunately, selfies have become extremely common amongst mobile device users, and the Ascend P7 is jumping on that trend with a selection of new features. Most obvious of these is the introduction of an 8MP front-facing camera which has the ability to take 'panoramic selfies', meaning you can fit several people into a shot - which the company has regrettably labelled as "Groufies".
It offers a great all-round media experience
The fun isn't all in the front, however, as the Ascend P7 also packs a 13MP rear camera featuring a DSLR level Image Signal Processor (ISP) which Huawei claims will radically improve image quality and low light performance, as well as featuring a host of post-shot improvement functions such as auto-focus and re-exposure. The camera also features a unique Ultra Snapshot function, which enables the user to access the camera quicker than ever from standby mode.
And it'll be here sooner than you'd think
Huawei has been somewhat cagey in the past regarding the availability of its devices, often limiting product launches to a few countries. But in its new quest for world domination, the Ascend P7 will be available in June across dozens of European and Asian countries, including the UK, for €449 (around £369).