Informatica, New Relic and Trifacta have also added their weight to the solution.
Salesforce has brought to the market Wave for Big Data, which is aimed at gaining customer insights from data with its Analytics Cloud.
A number of companies have joined its ecosystem to boost this offering; Google, Cloudera, Hortonworks, Informatica, New Relic and Trifacta have all added their weight to the solution, which highlights Salesforce’s increasing expansion into other market areas.
The Analytics Cloud from Salesforce which is powered by the Wave Platform is designed to help customers uncover new insights. With the addition of the new members the extent and variety of data which users can utilise has dramatically increased.
Google will offer a set of cloud big data services to assist with ingesting, processing, storing and analysing rows with quickly run advanced queries. The benefit to business users it that they will able to analyse correlations between customer profiles in Saleforce and customer engagement data from Google Cloud.
Cloudera will allow a marketing exec to identify patterns between a product usage log alongside CRM demographics. While Hortonworks role will allow a retail bank association to explore operational, transaction and balance data to understand local economic trends.
Keith Bigelow, SVP, Analytics Cloud, Salesforce, said: "We live in a hyper-competitive world, and big data must deliver big value across every part of the business."
"Salesforce Wave for Big Data will connect the Analytics Cloud to the industry’s most comprehensive ecosystem of big data innovators — now every company can extend any data source to business users to transform every customer relationship."
Informatica’s role in the ecosystem is to provide a library of prebuilt data integration transformation capabilities that can run natively on Hadoop, this means that IT can process all types of data at any scale.
Adam Massey, director of cloud ecosystem, Google, said: "We’re excited to join forces with Salesforce because it will enable Salesforce customers to easily make use of Google Cloud Platform and leverage the scale, speed, ease of use, and power of Google Cloud Platform’s big data services like Google BigQuery and Google Cloud Dataflow."
"This collaboration will provide customers with a complete view of their business and a fine-grained understanding of their customer interactions."