BlackBerry has unveiled its own voice-based virtual assistant named BlackBerry Assistant, which it plans to introduce in the upcoming 10.3 OS.
BlackBerry Assistant will be similar to Apple's Siri, Google's Google Now and Microsoft's recently launched Cortana.
The Canadian phone maker also said that users will be able to search and compose emails, browse the web, check out social networks and create calendar entries with the voice assistance.
Donny Halliwell of BlacBerry said in a blog post: "BlackBerry Assistant is voice activated when I need it to be, and helps manage simple tasks on my device from searching my email and calendar, finding out what's trending on Twitter, to sending trivia night invitations.
"The more I use it, the more it learns and adapts to me. The more I speak with it, the more tuned-in to my queries it gets."
Apart from helping users stay organised, informed and productive, the new voice assistant could also adapt to the user based on his or her interactions with the app.
The blog also hinted that the voice assistant will be able to take commands using Bluetooth devices. It is not known whether BlackBerry Assistant will be more like Siri or Google now but images that have surfaced show a circle surrounding a microphone, which closely resembles to Google Now.
Halliwell said: "Like a real-life personal assistant, the BlackBerry Assistant is in lockstep with what I need to do on my Passport, without being distracting or costly (resource-wise)."
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