Computer Business Review

BrightRoll and Nielsen agreement to enhance digital video ad campaigns

by Kate Heslop| 16 December 2013

The strategic agreement could maximise accountability and return on investment.

BrightRoll, an independent programmatic video advertising platform, has announced a strategic agreement with Nielsen to help advertisers increase the efficacy of their digital video ad campaigns and maximise accountability and return on investment.

Integrated into the BrightRoll console, Nielsen Online Campaign Ratings provide measurement and analytics for the digital video ad industry and could enable BrightRoll to bring new programmatic planning and reporting capabilities to the market.

Nielsen Online Campaign Ratings are integrated into the BrightRoll console for optimised campaign measurement across the industry's largest programmatic video platform.

As part of the BrightRoll platform, the console provides buyers with enhanced usability, advanced features and real-time access to more than 17 billion video ad impressions monthly across web, mobile and connected TV.

Tod Sacerdoti, CEO and founder of BrightRoll said: "With Nielsen Online Campaign Ratings data in the BrightRoll console, advertisers are finally able to validate the effectiveness of their digital video campaigns across online and TV in real-time. This strategic agreement enables us to more deeply integrate Nielsen's unique measurement and technology capabilities into our platform, and we'll be working closely to roll out innovative offerings that enhance productivity and performance."

Comments
Post a comment

Comments may be moderated for spam, obscenities or defamation.

Join our network

716 people like this.
1535 people follow this.

Intelligence

Suppliers Directory

  • Polycom - Telepresence, Voice and Video Conferencing Solutions

    Companies choose Polycom for solutions that enable their geographically dispersed workforces to communicate and collaborate more effectively and...

  • Hitachi Data Systems - Storage Economics

    Storage economics presents a major shift in the way companies assess their storage requirements and investment returns, from one focused on capital...

  • Webroot - Security Solutions

    Webroot provides industry leading security solutions for consumers, enterprises and small and medium businesses worldwide.

  • Mimecast

    Mimecast is a rapidly expanding Software as a Service (SAAS) company. We provide an online technology platform that radically improves the way...


See more
Privcy Policy

We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.