BrightRoll, an independent programmatic video advertising platform, has announced a strategic agreement with Nielsen to help advertisers increase the efficacy of their digital video ad campaigns and maximise accountability and return on investment.
Integrated into the BrightRoll console, Nielsen Online Campaign Ratings provide measurement and analytics for the digital video ad industry and could enable BrightRoll to bring new programmatic planning and reporting capabilities to the market.
Nielsen Online Campaign Ratings are integrated into the BrightRoll console for optimised campaign measurement across the industry's largest programmatic video platform.
As part of the BrightRoll platform, the console provides buyers with enhanced usability, advanced features and real-time access to more than 17 billion video ad impressions monthly across web, mobile and connected TV.
Tod Sacerdoti, CEO and founder of BrightRoll said: "With Nielsen Online Campaign Ratings data in the BrightRoll console, advertisers are finally able to validate the effectiveness of their digital video campaigns across online and TV in real-time. This strategic agreement enables us to more deeply integrate Nielsen's unique measurement and technology capabilities into our platform, and we'll be working closely to roll out innovative offerings that enhance productivity and performance."