Oracle: Firms could be relying on ‘inaccurate’ big data

Cloud SaaS

by Joe Curtis| 12 February 2014

Business analytics boss warns companies from using raw big data.

Big data analytics put companies at risk of relying on erroneous information, warned Oracle.

With analytics no longer the exclusive domain of IT, businesses eager to make use of big data quickly may be acting on inaccurate information, Oracle's head of business analytics for the UK & Ireland told CBR yesterday.

Paul O'Riordan said an "interesting tension" exists between the CIO and the business over the use of big data, and cautioned CEOs from acting on analytics too hastily.

He said: "One of the strengths but also one of the biggest weaknesses we have is that you can download applications from the cloud. That is fantastic in terms of adoption. It's high-risk in terms of integrity.

"If you haven't regulated that data in a proper manner then there's a risk that data stored on your desktop is erroneous. That's one of the trade-offs that we've been seeing with businesses: [you get] this easy access, but it can be wrong.

"The problem for the CIO is he's saying 'you have to curate the data in the proper manner', but the business is saying 'I just want to download this thing'. There's an interesting tension that exists."

CBR spoke to O'Riordan at Oracle's Business Analytics Summit yesterday, and the firm's VP of business analytics product group, Rich Clayton, added that it is still early days for analytics adoption.

"Analytics hasn't really taken off," he said. "That's because the value of analytics is directly proportional to the integration."

He added that predictive analytics would be even harder to integrate across the business.

He said: "To make it more widespread in an organisation is very challenging and very difficult. Everyone will fight to do this, but very few are doing this today because the cost and complexity are too high."

Clayton outlined Oracle's analytics cloud strategy as encompassing Platform-as-a-Service (PaaS), their database; their analytics product, Exalytics; then SaaS applications.

"We do intend to use Exalytics as part of our cloud strategy because it's an integrated system designed for analytical performance," he told CBR. "But it will be available three ways: on-premise, public cloud and private cloud."

Picture: Paul O'Riordan, courtesy of Steve Walker.

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