Computer Business Review

Czech social media tracker buys US Facebook analytics outfit

by | 10 June 2014

Socialbaker's US expansion sees it grow client base by one third

Social media analytics firm Socialbakers completed its acquisition of EdgeRank Checker, a provider of social analytics for Facebook's News Feed.

Socialbakers will be absorbing EdgeRank Checker's entire client portfolio, made up of over 700 Fortune 500 companies and major entertainment brands growing its client base by nearly a third.

Socialbakers' recently announcement $26 million in funding from Index Ventures.

"The acquisition of EdgeRank Checker reinforces our position as the global standard for social media measurement and optimization, as well as our vision of providing smarter social analytics to brands," said Jan Rezab, CEO of Socialbakers. "Socialbakers is focused on two missions right now, cementing our U.S. footprint and providing brands with entirely new levels of social media insight.
Acquiring EdgeRank Checker allows us to do this in one stroke."

EdgeRank Checker provides social marketers with insight into Facebook's News Feed by measuring content performance over time, industry and location.

Socialbakers' will now be able to provide access to full Facebook analytics and social analytics across all platforms, as well as deeper insights into Facebook News Feed performance for brands, a critical part of every social marketing strategy.

Post-acquisition, EdgeRank Checker will continue to be offered as a self-serve product, available to the one million monthly visitors to Socialbakers' Web site and will be provided as a module in a future releases of Socialbakers Analytics. EdgeRank Checker will also provide a domestic development team to complement Socialbakers' international development offices in Europe.

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