The growth of the data centre industry to see trends in containers, cloud & renewable energy.
Susan Bowen, Vice President & General Manger, EMEA, Cogeco Peer 1 said: “Whilst the benefits of cloud computing to business remain compelling, organisations want to still have their sense of ownership and control- they want a private, single tenancy cloud.
“We’re seeing that businesses want to know where their data is, but also be able to scale into the public cloud as and when they need to.”
The move to cloud has had a dramatic impact on the role that data centre providers have, as they have had to adjust their strategies in order to compete in a market with hyperscale offerings, such as Google, Amazon and Microsoft.
The rise of these hyperscale providers has led to the increase of a multi cloud strategy. Gartner found that most organisations already use a combination of cloud services from different cloud providers across private and public clouds.
Gartner’s 2016 research found that while the use of public cloud continues to increase, the use of private and hosted private cloud services is also expected to increase through 2017.
Cisco forecasts that 68 percent of cloud workloads will be hosted in public cloud data centres by 2020 and 32 percent to be in private cloud data centres, showing a significant rise in figures through 2017 alone.
“The increased use of multiple public cloud providers, plus growth in various types of private cloud services, will create a multicloud environment in most enterprises and a need to coordinate cloud usage using hybrid scenarios” said Gartner.
451 Research analysts, Penny Jones said the consolidation and M&A activity across Europe is to result in a potential ‘head to head’ of winners and losers.
Jones said: “While careful consideration should be given to risk, many providers find themselves in a race to the top. The number of buyers is also on the rise, providing opportunities for service providers or colocation operators seeking avenues for exit.”
According to 451 Research, winners in the race will be the differentiated players that want to remain competitive when changing the landscape.
Whereas, losers are classed as Multi-tenant Data Centres (MTDC), hosting and cloud providers that do not understand the need to adhere to customers’ change in requirements.
This means that in order to compete with larger providers, customer requirements need to be met to avoid the potential threat that may arise.
A recent paper by The Green Grid issued guidance that smaller data centre providers should follow in the footsteps of large hyperscalers by increasing the adoption of renewable energy.
Following recent advice issued by The Green Grid, smaller data centre providers are requested to follow the footsteps of large hyperscalers in adopting requirements, such as renewable energy.
Customer Services Director of The Green Grid, Roel Castelein argued that a take on more innovative approaches to renewable energy would be essential in reducing carbon emissions across the data centre industry.
Castelein said: “Data centre operators have already placed large emphasis on using natural resources to cool IT infrastructure such as free air cooling, and this same mind-set should exist when considering how the data centre should be powered.”
A growth in demand from businesses that are looking to use only green energy is playing a role in forcing data centre providers to turn green themselves.
For smaller data centre providers this presents an opportunity. The opportunity is presented because, in theory, it should be significantly easier to transform a smaller fleet of data centres into green ones than it is to transform a global offering.
Despite the rise of other trends that are set to boost the innovation within the data centre, energy should not be forgotten as a key challenge for data centre operators.
Jocelyn Paulley, Director at Gowling WLG said: “The world’s climate change agenda requires large consumers of energy to play their part in minimising or off-setting their usage.
“This area is prime for further legislation, especially given the amount of innovation in renewable energy we are seeing and the cost advantage that anyone offering cheaper, yet reliable, power could enjoy.”
Overall, trends within the data centre industry are expected to move towards the deployment of advanced technologies, with the adoption of cloud and renewable energy to pave the way for modular data centres.