Dataupia trumpets second appliance deal

Dataupia publicly named its second reference customer within two months as it starts to ramp up its fledgling data warehouse appliance business.

The company said that its Satori Server appliance is being OEM'd by Sendio as a back end data warehousing and analysis and reporting hub for messaging system information culled by its email integrity appliances.

Sendio's ICE Box software helps companies guard against spam. It will use the Satori appliance to power ICE Box's new dashboard-based messaging reporting services that it is offering to customers. The service provides trending information on email flow, spam and virus patterns, and system resiliency.

Sendio said it chose Dataupia for its scalability and low-cost.

It was clear from our initial architecture simulations that allowing users to perform sophisticated ad hoc queries against system data would have a material impact on the performance of the real-time message stream processing, said Tim Lee-Thorp, vice president of marketing at Irvine, California-based Sendio.

Dataupia gives us the performance and flexibility to satisfy each of our users, along with the overall scalability to grow and support thousands of users simultaneously.

Satori Server (Satori translates from the Zen Buddhist word meaning individual lasting enlightenment) is built on commodity server, storage and open source (Postgres) software components and is designed to work as a turnkey white-box system for data warehousing applications.

Dataupia was founded in 2005 by a group of data warehousing veterans including Foster Hinshaw, the ex-CTO of appliance pioneer Netezza. Dataupia only launched its first commercial product into the market in May this year after an extensive beta. And in June it announced its first customer, UK-based fraud management and detection services provider Focus Group, which is using Satori to provide complex processing of telecoms call records to support forensic crime analysis.

Dataupia is headquartered in Cambridge Massachusetts, and is venture backed.

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