One being that consumers create two thirds of all data.
When it comes to observing the Internet’s growth, Mary Meeker is a legendary figure. Her annual Internet Trends reports are widely respected as including vital insights into how the online landscape has progressed over time, as well as how it will develop in the future, containing a huge amount of research from online analysts KPCB. This year’s report was delivered at the Code Conference last night, and here is our pick of the most intriguing findings.
More and more people are accessing the Internet on their mobile
Meeker’s report found that the number of people using smartphones to go online rose by 20% compared to last year, as the number of devices worldwide skyrocketed. This was actually a decrease from the growth seen in 2013, but strong growth in developing nations such as China, Brazil, Indonesia, and India made up for slowdowns in the U.S. and other more developed countries. Overall, this growth meant that mobile usage of the Internet now stands at 25% of the total, up from 14% last year
Mobile data use is also skyrocketing – thanks largely to mobile video and the accompanying ads
The report found a huge rise in mobile data traffic, which increased by 81% this year, with the increase appearing to be largely down to customers watching video content from the lieks of YouTube and Vimeo on their mobile devices. The amount of mobile adverts is also on the rise, increasing 47% to now total 11% of overall Internet ad revenues.