Zofari app is available for free on Google play store and Apple store.
Yahoo has acquired local recommendation app Zofari to bolster its local search capabilities.
The app uses third party data, natural language processing, and machine learning from services like Foursquare to provide local recommendation in a faster way.
The app makers compared the app with music recommendation site Pandora and movie recommendation site Netflix, stating what Pandora and Netflix does for media content Zofari it does for places by recommending cafes, restaurants, bars, and neighborhoods.
In 2013, Zofari raised a round of funding worth $150,000 from family and friends, but no financial details about the acquisition were revealed by the company.
Zofari Team said in a blog post they won't talk about the project they will be undertaking with Yahoo, but they said that they will take their service to the next level joining hands with Yahoo.
Yahoo has been focusing on mobile services for a while, with this acquisition the tech giant might be planning to monetise on ad opportunity that the app will bring.
CommentsPost a comment
Comments may be moderated for spam, obscenities or defamation.
GET CBR'S DAILY MORNING UPDATE
Unable to register now
Trending on CBR
The Human Factor in Laptop Encryption: UK Study
Encryption is one of the most important security tools in the defense of information assets. Ponemon Institute has conducted numerous studies on...
Orchestrate messages, channels and countries. This document is intended for marketing professionals who want to integrate their business processes...
Solving Source Data Problems with Automated Data Profiling
Data profiling process is the best way to accurately plan projects and eliminate the risks associated with data quality problems. It also reduces...
10 reasons to deploy WAN optimization in an economic downturn
It’s no secret that companies often look to cut IT budgets in times of economic difficulty. But as McKinsey Consulting recently reported, it...
Teneo - Infrastructure Management, Performance and Virtualization Services
Teneo is an infrastructure optimization company, providing solutions that help customers with the management, performance and virtualization of...
SDL Tridion - Web Content Management Solutions
SDL Tridion is a global leader in Web Content Management (WCM) solutions.
Absolute Software - Security Solutions for Mobile Computers and Smartphones
Absolute® Software specialises in technology and services for the management and security of mobile computers and smartphones.
Capscan is a leading supplier of international address management solutions and data integrity services. Capscan has more than 1800 customers...