Businesses are ditching Skype in favour of browser-based video conferencing tools, according to a study.
Less than 10% of companies rely on downloadable solutions like Skype to conduct virtual meetings with colleagues and clients, found video conferencing tool Blue Jeans, based on data from one million clients.
The cloud platform, which enables users of different solutions to communicate via any connected device, also surveyed 391 businesses to discover that 90% of users rely on a browser-based service.
Its latest findings suggest video conferencing has grown by 400% over the last 12 months.
CCO Stu Aaron said: "There has been a monumental shift in the way meetings are being conducted. If an in-person meeting is not an option, more than half of business professionals prefer a video meeting over an audio-only meeting.
"This new way to collaborate means that bad weather, budget cuts, holidays and a geographically scattered team are no longer threats to business productivity as you can easily conduct face-to-face meetings with nearly any device - from any location."
His firm's research found that 71% of those surveyed believed they had failed to clinch a deal due to a lack of face-to-face interaction, but that 39% of meetings still include at least one audio-only participant.