Irrelevant emails add to back to work blues

UK workers return to inbox full of pointless emails

UK workers heading back to their jobs after a well-deserved summer break face returning to an inbox full of irrelevant emails, according to a new report from Emailvision.

The research, carried out in August 2009, found that two-thirds of the 408 UK workers quizzed spent at least two hours going through emails on their first day back in the office. Over four-fifths of respondents (82%) admitted to deleting non-work related emails on their first day back in an attempt to reduce the pile of unread emails.

The survey also found that the average office workers returns to at least 250 emails after one week off work.

“It’s understandable the tolerance for irrelevant email is low in a climate where worker productivity is key,” said Nick Gold, UK managing director at Emailvision.

The research also found that 93% of UK workers feel that the email newsletters they’ve signed up to are often irrelevant, which Gold suggested means marketers are failing to take a targeted approach.

“Marketers need to get the basics right to make the most of both theirs and their recipients resources with only the most relevant email,” Gold said. “Continually updating their database with only the most recent information will allow technology to do the rest, creating targeted messages that stand out against the crowd.”

Emailvision provides on-demand email marketing software. The company’s flagship product, Campaign Commander, has over 4,500 users worldwide. It employs over 200 staff at offices in the US, UK, France, Germany, Switzerland, Belgium, Netherlands, Scandinavia and Spain.

Its clients include Panasonic, Orange, Sony and Fujitsu. Competitors in the email marketing software field include Newzapp, e-shot and StrongMail.

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