US based Apple has booked about two million pre-orders for its latest iPhone 5, which the company said double the number of pre-bookings for the iPhone 4S the company received last year.
The record breaking orders led to rise in shares of iPhone maker to $700 per share for the first time, reporting a 22% rise in the past 3-1/2 months in the build-up to the launch of the new device.
Apple Worldwide Marketing senior vice president Philip Schiller said iPhone 5 pre-orders have broken the previous record held by iPhone 4S.
"iPhone 5 is the best iPhone yet, the most beautiful product we've ever made, and we hope customers love it as much as we do," Schiller said.
According to Apple, the pre-orders for iPhone 5 exceed the initial supply, while the company is planning to deliver most phones as planned by 21 September 2012 and many are planned to be delivered in October 2012.
Unveiled at an event in the US, the new 4G-enabled iPhone 5 offers faster data speeds and sporting a bigger screen and will be on sale in the US, Australia, Canada,France, Germany, Hong Kong, Japan, Singapore and the UK.
Claimed to be 18% thinner and 20% lighter than the iPhone 4S, the new phone will be powered by iOS 6 with nearly 200 new features including the customised mapping programme and turn-by-turn navigation, Facebook incorporation and passbook organisation as well as voice-activated assistant Siri.