Huawei, an ICT solutions provider, and Arsenal Football Club, have struck a deal that will see the telecoms specialist become the Official Smartphone Partner of the north London club on a global basis.
Huawei and Arsenal announced the deal, which lasts until the end of season 2015/16 at the Arsenal Training Centre in Colney, Hertfordshire, with members of the first team including, Aaron Ramsey, Lukas Podolski and Mesut Özil along with manager Arsène Wenger. The partnership will be officially unveiled to supporters at Emirates Stadium before the Premier League clash with Fulham on January 18, 2014.
Tom Fox, chief commercial officer at Arsenal Football Club, said: "This is the first global deal we have signed with a Chinese brand, demonstrating our long-term commitment to the market through pre-season tours and sustained digital fan engagement. Huawei is a genuine leader in its field serving more than a third of the world's population with its information and communications technology. We are delighted to be partnering with Huawei at such an exciting time in the development of its brand globally, and in particular in the UK and Europe."
The partnership will see global collaboration between the two brands, with Arsenal FC's officials and players taking part in Huawei's communication and promotional activities both in the UK and overseas. It will also include exclusive offers, content and brand presence during Arsenal matches, as well as through the Club's digital and social media platforms. In addition, Huawei will have access to the Club's extensive marketing database and exclusive match day hospitality for competition winners at Emirates Stadium.
Mark Mitchinson, executive VP at Huawei Technologies UK, said: "We are a young, dynamic brand, as well as a technical leader in our field and this makes us a great brand match for a club with the global stature of Arsenal."