Brits spend more than £2bn to upgrade mobile phones every year

Mobile & tablets

by CBR Staff Writer| 13 December 2013

Average Brit consumers upgrade their devices once every two years.

UK consumers spend over £2bn per year to upgrade their mobile phones, with the average British individual upgrading their device once every two years, a new survey revealed.

According to a new survey by, an average Brit consumer would fork out £2,688 over their life span on upgrading their mobile phones, with an average £77 being spent for each upgrade.

In addition, consumers also spend an additional £2,381 to dodge the current phone contracts per lifetime, with several of them willing to pay minimum £69 to end their contract. MD Colin White said that they are a country of mobile phone lovers - obsessed with getting a shiny new device whenever brands like Apple and Samsung put something new onto the market.

"But while it's great to have the latest gadget, make sure you don't get stung with high fees if you need to break your contract," White said.

"There are tariffs which enable you to upgrade your phone whenever you want, and recycling your old phone will give you some extra cash to put towards the new device.

"While the average handset now fetches a trade in value of £102, if you trade in newer devices you could get up to £435."

About 74% of Brits were not interested in taking contracts that facilitate upgrading their device for free, such as O2 Refresh and EE Swap.

However, more than a tenth of them were not aware of tariffs, and 14% not having previously heard of them.

Post a comment

Comments may be moderated for spam, obscenities or defamation.

Join our network

716 people like this.
1558 people follow this.

Mobile & tablets Intelligence

Buy the latest industry research online today!
See more

Suppliers Directory

Privcy Policy

We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.