EE joins Equinix to improve quality of mobile video

Mobile & tablets

by Amy-jo Crowley| 20 May 2014

The Mobile Video Alliance (MVA) tackles technical issues such as caching and adaptive bit rates.

Equinix, a data centre company, joined with British mobile operator EE to launch the Mobile Video Alliance (MVA) at the DTG Summit in efforts to improve the quality and sustainability of mobile video.

The alliance aims to tackle video quality over wireless, mobile networks and technical issues such as caching and adaptive bit rates.

Equinix, which is currently building data centres in London and Melbourne, said it would make its recently launched Solution Validation Centre available to MVA members to test new standards and configurations.

"Our data centres are where content physically connects to networks. This makes us a vital interconnection platform for mobile video delivery and we are committed to encouraging and enabling the mobile video ecosystem," said Michael Winterson, VP Sales and Marketing, Equinix EMEA.

The alliance comes as mobile data traffic sales are expected to hit $42bn (£25bn) by 2018 in response to increasing demand for video content from consumers, according to analyst firm Juniper Research.

Nitin Bhas, author of the report, told CBR in January that mobile networking operators would have to review their tariff structures as consumers migrate to 4G connections.

Rory Murphy, Equinix Director, Market Development, Global Content & Digital Media will be joined by experts from EE, the BBC and Hutchison Whampoa in a panel discussion starting 2pm today on the quality and sustainability of mobile video.

Source: Company Press Release

Post a comment

Comments may be moderated for spam, obscenities or defamation.

Join our network

792 people like this.
2210 people follow this.

Mobile & tablets Intelligence

Buy the latest industry research online today!
See more

Suppliers Directory

Privcy Policy

We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.