Google acquires Jetpack to improve location based information

Mobile & tablets

by CBR Staff Writer| 18 August 2014

Jetpack will end support for its app on September 15.

Google has acquired San Francisco-based digital picture analysing app maker Jetpac, to boost its search for location based information using photo data.

The app generates data and provides location-based information through publically shared Instagram photos.

It looks for visual cues from the images to provide contextual information about the area where the photo was taken.

Google could use computer vision and machine learning technology of Jetpac to help users search their own photos.

Reports suggest that Google might use the JetPac algorithm for Google Plus or add to its other services like Google Now or Maps.

The firm raised $2.4m from Khosla Ventures along with other venture capital firms, but the firm has not disclosed the financial details of the acquisition.

Yahoo recently acquired Zofari to improve its local search as the search companies look way to improve local search and image oriented data.

Jetpac has made three apps including: city guide, photo analyser and picture detection tool for iOS.

Source: Company Press Release

Post a comment

Comments may be moderated for spam, obscenities or defamation.

Join our network

792 people like this.
2226 people follow this.

Mobile & tablets Intelligence

Buy the latest industry research online today!
See more

Suppliers Directory

Privcy Policy

We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.