HTC delays UK launch of First smartphone

Mobile & tablets

by CBR Staff Writer| 24 May 2013

Facebook to limit its support of new devices, while it works to improve the Home interface

HTC has delayed the UK launch of its First smartphone, which is the first Android device with Facebook Home pre-installed, following negative feedback on the social network's interface in the US.

The new HTC First was launched in the USA market in mid-April 2013 and the pre-installed Facebook Home would replace the mobile home screen with a rolling stream of photos and status updates from the social network's Newsfeed.

HTC was planning to offer its First smartphone in the UK this summer exclusively through the EE network.

EE said in a statement that, following customer feedback, Facebook has decided to focus on adding new customisation features to Facebook Home over the coming months.

"While they are working to make a better Facebook Home experience, they have recommended holding off launching the HTC First in the UK," the British mobile operator said.

Prior to EE, US-based AT&T also intended to stop offering the HTC First mobile due to sluggish sales of the smartphone, while also planned to return the unsold inventory to HTC.

Additionally, AT&T also reduced the price of HTC's First just one month after its introduction as fewer than 15,000 devices were sold.

Facebook's interface is currently available for download from Google Play Store and is compatible with smartphones including Samsung Galaxy Note II, Galaxy S III, HTC One X+, One X or One.

Facebook said in a statement that the company will limit its support of new devices while it works to improve Facebook Home.

"We've listened to feedback from users on their experience using Home," the social networking firm said.

"While many people love it, we've heard a lot of great feedback about how to make Home substantially better."

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