Chinese smartphone makers attempts to trademark "groufie"

Mobile & tablets

by CBR Staff Writer| 09 May 2014

Hauwei's Ascend P7 phone features panoramic camera for group selfies.

Chinese smartphone maker Huawei has filed an application to register "groufie", a portmanteau of group and selfie, as a trademark.

Huawei filed a trademark application before United States Patent and Trademark Office last month, and has also filed in France, Germany, China and Russia.

The company's latest smartphone, Ascend P7 incorporates a "groufie" feature, sporting a lens for panoramic selfie shooting, as well as being equipped to cope with low lighting.

Huawei consumer business group chief executive Richard Yu said the company's commitment to developing premium quality smartphones over the past three years has paid off.

"We are now ranked number three globally in terms of smartphone shipments, and our brand recognition is growing steadily in key regions such as China and Western Europe," Yu added.

Built on the success of its previous smartphone, Ascend P7 features a five inch high definition display, as well as 8MP front-facing and 13MP rear-facing cameras.

Post a comment

Comments may be moderated for spam, obscenities or defamation.

Join our network

777 people like this.
0 people follow this.

Mobile & tablets Intelligence

Buy the latest industry research online today!
See more

Suppliers Directory

See more
Privcy Policy

We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.