Intel targets women with its luxury fashion smart bracelet

Mobile & tablets

by Ben Sullivan| 04 September 2014

Announces new wearable collaboration, will ‘enhance a woman's work and social life’.

Intel has announced a new smart bracelet designed in conjunction with fashion brand Opening Ceremony called MICA - 'My Intelligent Communication Accessory'.

Intel is dubbing the bracelet a feminine fashion accessory with 'communication abilities'.

The device claims to stay connected with SMS messages, meeting alerts, and general notifications delivered straight to the watch. Additional features and functionalities will be revealed at a later date.

The standout feature of these bracelets that Intel and Opening Ceremony are peddling though is the fashion angle.

"MICA's groundbreaking design combines semi-precious gems and water snakeskin with advanced technology including communications capabilities and wireless charging support.MICA will be available in two styles constructed of premium finishes with a curved sapphire glass touchscreen display," said the Intel press release.

"One style will feature black watersnake skin, pearls from China, and lapis stones from Madagascar, while the other style will feature white watersnake skin, tiger's eye from South Africa, and obsidian from Russia."

Opening Ceremony and Intel commissioned photographer Collier Schorr to capture models Kirsten Owen and Ajak Deng with MICA together with looks from Opening Ceremony's Fall/Winter 2014 collection in these first images of the bracelet.

mica

Source: Intel / Opening Ceremony

Intel said: "As a feminine accessory blending seamlessly into everyday life, MICA ushers in a new era converging fashion and technology by integrating a woman's luxury accessory with technology in order to complement and enhance a woman's work and social life."

 

 


Comments
Post a comment

Comments may be moderated for spam, obscenities or defamation.

Join our network

761 people like this.
2023 people follow this.

Mobile & tablets Intelligence

Buy the latest industry research online today!
See more

Suppliers Directory

Privcy Policy

We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.