Google's Motorola Mobility has launched a new project to allow consumers to design their own smartphones through customised components.
The new 'Project Ara' is a collaborative approach between Motorola and the Dutch designer Dave Hakkens, who has developed Phonebloks, which is an open source modular phone project.
As part of the project, Consumers are required to purchase a basic phone structure and incorporate modules including keyboard, battery or other sensors.
Motorola said in a statement that it has been working on the latest project for over a year.
"We want to do for hardware what the Android platform has done for software - create a vibrant, third-party developer ecosystem," the company said.
"Our goal is to drive a more thoughtful, expressive, and open relationship between users, developers, and their phones.
"To give you the power to decide what your phone does, how it looks, where and what it's made of, how much it costs and how long you'll keep it."
Motorola's idea about the latest project builds on parent firm Google's achievement with its broadly used Android smartphone platform, which is offered for free and lets manufacturers to modify.
The latest revelation comes in the wake of the company's launch earlier this year of the Moto X smartphone, which allows users choose the colours of the front and rear panels and buttons.
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