LG has announced that its curvy, bendy flexible smartphone, the G Flex, will hit shelves in the UK on 1 February, making it the UK's first flexible smartphone.
The Carphone Warehouse is offering the device on pre-order on EE, Orange, O2 and T-Mobile.
The mammoth sim-free price is £690, but a 4G tariff on EE starts at £29.99 a month with an upfront cost of £449, going up to £52 a month with an upfront cost of £79 for a O2 contract.
The LG G Flex comes with new user experience (UX) features and is said to reduce the distance between a user's mouth and the microphone during calls, while increasing sound level by 3dB compared to typical flat smartphones.
The curved device is powered by 2.26GHz Quad-Core Qualcomm Snapdragon 800 processor and Adreno 330, 450MHz GP and runs on Android Jelly Bean's 4.2.2 version operating system.
Other features include six-inch HD display with curved plastic OLED (POLED), 13MP rear camera with 2.1MP front camera, 2GB DDR3 RAM and 32GB storage capacity.
LG Electronics Mobile Communications Company president and CEO Jong-seok Park said: "The LG G Flex is the best representation yet of how a smartphone should be curved."