Snapchat have released Snap World Lenses, the companys latest foray into Augmented Reality.
Snapchat has brought its popular Snapchat Lenses technology into the real world with Snap World Lenses, by allowing them to be used on the rear camera in addition to the rear.
Lenses have long been one of Snapchats most popular features, with the lenses or filters able to be applied whilst taking a selfie to impose graphics or augment pictures taken from the front camera.
In the past these Snapchat Lenses had only been available on the front facing camera, using facial recognition to change the way users appeared in their photos. Now Snap World Lenses can scan the environment using the rear camera and impose a whole new array of filters onto the world around them.
In a blog post, the company said: “We launched Lenses over a year ago as a whole new way to express ourselves on Snapchat. Since then, we’ve become puppies, puked rainbows, face-swapped with our best friends – and begun to explore how Lenses can change the world around us.”
The new lenses will allow users to superimpose 3D objects or animations over their photographs simply by pointing the camera and pushing down on the screen of their device.
This latest feature marks another move in the constantly shifting field of image messaging. Facebook has long sought to capture Snapchats audience ever since the messaging company declined an acquisition offer worth over $3 billion in 2013, before the company opted to pursue an IPO earlier this year.
Facebook and its own Instagram have recently adopted several features pioneered by snapchat, including the ‘Stories’ feature which allows users to display several pictures in sequence for a limited time before disappearing. Recently, Facebook messenger introduced several of its own augmented reality filters for its Stories feature, as well as surpassed Snapchat in the number of daily users..
Snapchat World Lenses are available now.