‘Generation mobile’ is the new worker.
If you enjoy working odd hours, demand flexible work locations and constantly expect Wi-Fi wherever you are then you are part of 'generation mobile', a survey has concluded.
The report, released by Aruba Networks, questioned over 5,000 employees around the globe. It has revealed the habits of the newly dubbed #genmobile, a group of workers defined by their preference for mobility both in terms of the devices they use and their approach to work.
The majority of #GenMobile are in the early stages of their career, owns three or more connected devices (62%), and feels most productive when working from home (57%).
#GenMobile are so attached to their mobile devices that they are 15 times more likely to give up coffee and seven times more likely to say goodbye to their televisions than their beloved smartphones.
The report reveals that, rather than acting as an aide to the workday, #GenMobile are shaping their working lives around their mobile devices. With the ability to work effectively any time, any place and on any device, they expect employers to make the policy and structural changes necessary to enable their preferred form of working.
"We've seen flexible working, BYOD and always-on connectivity growing for some time, but this report shows that it's now become a way of life for those in the modern workforce," said Ben Gibson, Chief Marketing Officer at Aruba Networks.
"What this report suggests is that #GenMobile won't have patience with companies who do not accommodate their mobile lives. In order to attract and keep the best employees, businesses need to start looking for solutions to ensure levels of empowerment and productivity in this emerging working world. Ultimately, many will have to totally redefine traditional work environments."
Alongside the demand for increased mobility, the report calls for companies to take heed of #GenMobile associated technology requirements. While the majority (70%) of the typical #GenMobile demands Wi-Fi or mobile broadband connectivity (12% more than average), operator-run technologies such as 3G and 4G are only preferred by 7% and 5% of respondents respectively.
"Making the necessary workplace changes needs to be supplemented with solid technology choices; employers will only succeed in motivating #GenMobile workers if they have the security and connections available to facilitate this shift," added Gibson.
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