Monetate experienced strong growth in its revenue and client base in 2013 as marketers tapped big data to address growing consumer demands for smarter and more relevant digital experiences.
In the first six months of 2013, Monetate boosted revenue by 127% year-over-year and signed new brands in a variety of industries across the globe.
Monetate furthered its presence in the travel and hospitality industry - signing brands including Celebrity Cruises and Air Arabia. Travel brands use Monetate to provide a relevant experience for every online customer, based on preferences, channel, device, destination and more.
"Travellers now want personalised experiences that reflect their preferences and brand loyalty, and they want to be able to book at any time, on any device," said Gene Quinn, founder of TNooz and member of Monetate's advisory board. "Travel brands must have the merchandising tools to react dynamically to the customer in any situation in order to remain competitive."
Retail continued to be a strong market for Monetate. The platform powers retailers to deliver the Amazon-like experience consumers crave, and more and more brands understand the importance of leveraging big data tools like Monetate to enable that experience.
"The growth of Monetate, when you look at transactions and the amount of data we handle, is astounding," said John Healy, COO of Monetate. "In Q2 last year, we handled $2.3 billion in transactions on the Monetate platform. Q2 this year has that number at just over $6 billion, an increase of 155%. Monetate was engineered for scalability, which positions us for continued growth."
Monetate also further expanded into global markets in the first half of 2013, specifically in Europe and South America, where Monetate signed brands including: BeautyBay.com, JD Sports Fashion, B2W, and Charles Tyrwhitt.
"A key driver in Monetate's success is that we allow companies to bring together data, analysis and marketing; teams that in many cases have operated in separate silos," said David Brussin, CEO and founder of Monetate. "The Monetate suite collects data, provides instant analysis around customer preferences and responses to campaigns, and gives the marketing team the power to immediately act on those insights, all within one cloud-based interface."