Social Media/Management

Over 75% of UK SMBs plan future social media investment

Management Tineka Smith

05:57, February 22 2012

The majority of UK SMBs are planning to use social media to drive business results within the next year.

According to a study by Constant Contact, Social media implementation by Small and Medium Businesses (SMB) in the UK have seen steady increase over the past year, with 68% reporting it is an effective way for business marketing.


79% of SMBs that currently use social media have reported plans to increase their use of social media for business growth in the next year and 27% of SMBs, who do not use social media for marketing, plan to start using it in the next year.

The study found that 64% of UK SMBs believe social media marketing will become more important in the future.

The study corresponds with a recent study by PeoplePerhour which revealed that Facebook use has jumped 50% among small businesses.

51% of SMBs in the Constant Constant survey chose Facebook as their tool of choice, followed by Twitter with 42%, LinkedIn with 39%, and Flickr with 16%.

Nearly 50% of companies reported that social media can help their business succeed, is cost effective, and an efficient way to communicate with current and potentially new customers.

Time seems to be an obstacle for SMBs implementing social media within their businesses, with 41% reporting this; however, the UK managing director at Constant Contact, Annette Iafrate, noted that social media does not need to be a time time problem.

"We've believed for some time that social media marketing could offer big value to SMEs, primarily because it is all about engaging, and that's something that SMEs are real experts at," she said.

"The issue has been getting to the understanding that doing social media marketing doesn't have to take a lot of time. There are fantastic tools available today that make social media marketing very easy to manage, both from a time and knowledge perspective."

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