A radio station conglomerate has revealed an FM-enabled smartphone app that enables consumers to listen to local radio on their mobile phones.
NextRadio will ensure mobile phone owners can listen to local radio stations without resorting to internet streaming, after it was released this month by Emmis - a radio station conglomerate based in the US.
Emmis chairman and CEO, Jeff Smulyan, said: "Today we set a new course as an industry, one that will bring exciting audience and advertiser engagement opportunities.
"This announcement is a credit to the entire radio industry, which has unified to make this happen."
Around 1,500 radio stations are already signed up for NextRadio's services, which will display logos and other brand images of a station for free while that station is playing on the app via cloud-based engine TagStation.
Emmis CTO and NextRadio president, Paul Brenner, said: "Whether the station is large market, medium market, small market, commercial or non-commercial, this free service will provide listeners with a visual radio listening experience on the FM-enabled smartphone.
"Adding full TagStation capabilities allows radio stations to offer listeners features like album art and artist information, listener feedback, song tagging capabilities, enhanced advertising options and social integration, which dramatically enhance the listening experience."
However, the only currently compatible smartphones with the Android app are the HTC One and the Evo 4G LTE from Sprint.
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