International Islamic start-up, said to be a cleaner version of Facebook, is expected to come online during Ramadan in July.
The new social network has set a goal to have 50 million users within five years of launching. Salamworld, based in Istanbul, will be available in eight different languages.
The social network aims to be a cleaner and more filtered version of Facebook.
One of Salamworld’s owners, Abdulvahed Niyazo, believes that current social networks open young muslims up to ideas they should not be exposed to. "The content that is being used on other social networks is not very secure and full of haram," Niyazo told Hürriyet Daily News. Haram means forbidden in Arabic. "We don’t want our young people to absorb all these ideas that are not familiar to them," he said.
Niyazov pointed out the site simply wants to create an appropriate place for Muslims to socially interact online.
"We’re not constructing an Internet mosque, we are just creating a halal environment for Muslims," he said.
In a commercial for Salamworld it states:
"By filtering out harmful content, by making the content uphold and respect family values, we conform to the requirements of Muslims throughout the world. As Salamworld, our aim is to overcome all political, language and cultural barriers, to open the world to Muslims. And open Muslims to the world."
Communications director for Salamworld, Said Sadov, believes it’s important to realise that religion principles must be honoured in all aspects of daily life.
"As a Muslim, religion and business are not separable," Saidov told PRI’s The World. "Whatever you do for business has to be in line with your religious principles and values."
There are an estimated 300 million Muslim users online and Salamworld will need to have just 17% of the online Muslim community register in order to reach its goal of 50 million. The company has already caught the attention of investors with tens of millions being put into the site.
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