SAS broadens analytic app portfolio
Published:04-October-2007
By BR staff writer
SAS Institute has reinforced its already impressive analytic applications suite after taking the wraps off a trio of upgraded and new products at its Premier Business Leadership Services event in Las Vegas.
The analytic and business intelligence software maker has unveiled an upgrade to its Demand Forecasting for Retail application which improvements in fashion forecasting, workflow, exception management and usability.
The software helps companies to better anticipate consumer demand. According to research, retailers lose up to 25% of sales due to stock outages. Demand Forecasting for Retail integrates SAS' Forecast Server software which models and executes forecasts across multiple merchandise levels and store operations.
Cary, North Carolina-based SAS also launched a Price Plan Optimization application that helps telecommunications providers to create and manage profitable service bundles for land-line and broadband access.
The software is aimed squarely at pricing managers and analysts to plan their strategies by analyzing customer behaviors and propensity to migrate to new price plans or competitor offerings or the impact of new bill, rate or tariff plans on revenues and profitability.
Price Plan Optimization for Telecommunications is built on the SAS Enterprise Intelligence business intelligence platform and will be available in December.
SAS has also partnered with London, UK-based business and technology consultancy Detica to develop a fraud management application. The SAS Fraud Management: Network and Investigation and Analysis application draws on Detica's NetReveal fraud detection software and its domain expertise.
NetReveal works by using sophisticated analytics that link data into networks that are subsequently scored against a wider range of criminal and fraudulent behaviors.
NetReveal is used by most of the UK's leading banks and financial institutions, law enforcement agencies and telecommunications organizations to weed out fraudulent behavior. The software made headline news this summer after it helped the UK's Insurance Fraud Bureau to arrest 74 fraudsters. SAS said the software will be equally applicable to US banking and insurance firms as well.
SAS' Premier Business Leadership event drew a crowd of 1,000.
