Scammers are offering free tech gadgets and games on social networking sites including Facebook and Twitter to lure consumers in return for their personal information, according to a security report.
Security researchers at Kaspersky revealed that scammers attracted Facebook users with pages on PlayStation 4 offers, and latest Apple iPhones and iPads, and liking such fake offers would leave users at risk of being hacked and malware.
Kaspersky also warned that scammers use numerous techniques to get people to give away their Facebook logins.
"Clicking on an email link entitled 'Facebook Christmas Specials', for example, could open a fake Facebook portal in which users are required to enter their login details," the security firm said.
"As the interface appears identical to the real social media platform, users don't realise what's happening.
"Once the victims have entered their details, the hacker has their passwords.
"As most people tend to use the same password for services such as eBay, Amazon and webmail, this can trigger a dangerous chain reaction."
Kaspersky further urged social networking site users to make use of two-factor authentication, which allows user to provide another credential, such as a unique number received via text or an application, when signing in.
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