Google acquires sound login start-up SlickLogin


by CBR Staff Writer| 17 February 2014

Search major’s second Israeli acquisition after mapping start-up Waze.

Google has acquired Israeli start-up SlickLogin, a developer of technology that replaces normal passwords with sound-based login alternatives for website identity verification.

SlickLogin's smart identification technology works by using an exclusively generated, almost-silent sound via computer speakers, which is fed through an app via the user's smartphones.

The technology analyses the sound and delivers a signal back to confirm the identity, facilitating end users with easy log-in to password-protected websites.

As part of the 'acqui-hiring deal', the start-up's staff and knowledge would be integrated into Google.

SlickLogin said in a statement: "Today we're announcing that the SlickLogin team is joining Google, a company that shares our core beliefs that logging in should be easy instead of frustrating, and authentication should be effective without getting in the way."

Founded less than a year ago, the start-up is yet to roll out a commercial product.

The latest move marks Google's second Israeli acquisition upon the purchase of social navigation app, Waze, for about $1.3bn to improve the features of its Google Maps last year.

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