US retailer Target is investing $5m in cyber sercurity awareness to educate citizens on cybersecurity and the dangers of phishing scams.
The latest initiative, which is being carried out by the National Cyber-Forensics and Training Alliance (NCFTA), National Cyber Security Alliance (NCSA) and Better Business Bureau, comes after details from 110 million of its customers were stolen.
Chairman and CEO Gregg Steinhafel said: "We are proud to be working with three trusted organisations -- the National Cyber-Forensics and Training Alliance (NCFTA), National Cyber Security Alliance (NCSA) and Better Business Bureau, Inc. (BBB) -- to advance public education around cybersecurity."
As part of the campaign, Target will learn about the complexities and rising challenges associated with cybersecurity, mainly phishing scams.
Maria Vello, CEO of NCFTA, said: "It impacts all industry sectors and tech savvy consumers, especially with the evolution of the smart phone, Bring Your Own Device to work, the highly connected world and having an app for everything.
"Effectively addressing such digital crimes demands a new and collective response. Organisations from the public and private sectors must partner together."
The retailer has also rolled out features of free credit monitoring and identity theft protection for a year for all of its US customers.