Anonymous log-in expected to address privacy issues.
Facebook users should be able to restrict the amount of personal data they share with apps after the social network launched two new features at its annual F8 Developers Conference in San Francisco.
The new "login anonymously" feature allows users to use their Facebook credentials to log into third-party mobile apps but restrict the information that they share with the app developers.
This way, the social network aims to provide more privacy and choice of data-sharing.
Facebook previously allowed its users to use their credentials to log into apps but this meant sharing lots of personal information with the developers.
The new feature will address the privacy issue by enabling users to decide the extent of personal information that they want to share.
Facebook CEO Mark Zuckerberg said: "By giving people more power and control, they're going to trust all the apps that we build more, and over time use them more. And that's positive for everyone."
Meanwhile, the company has also launched an advertising platform for mobile app developers where they can liaise with Facebook advertisers to post ads on their apps. Facebook will share the revenues with developers.
Addressing developers at the conference, Zuckerberg said: "This is really the first time that we're going to help you monetize in a serious way on mobile."
The company is also shifting its focus towards developing revenue generating infrastructure by changing its motto from 'Move fast and break things' to the somewhat less catchy 'Move fast with stable infra'.