Enterprise IT/Software

How IBM will boost fan experience in Wimbledon 2014?

Software Byomakesh Biswal

14:26, June 17 2014


SlamTracker analytics served on SoftLayer cloud platform in a new Social Command Centre.

IBM is providing its technology to Wimbledon 2014 to improve the way the fans access and interact with championship news and court side action, to make them even more engaging.

The company has enhanced interactive mobile experience; redesigned the SlamTracker analytics to boost engagement; and delivered its SoftLayer cloud platform to a new Social Command Centre.

IBM has revamped the Official Wimbledon iPhone and Android apps and added new features to the iPad app to deliver comprehensive mobile coverage in these platforms.

New features in the apps will help the users in easily accessing live scores, results, news, live blog, photos, live video and radio, video highlights.

The new features in the app will also allow personalisation so that users can get their desired information.

IBM has also enhanced the SlamTracker analytics platform which claimed to improve engagement with fans while providing better insights.

SlamTracker banks on historical and real-time data to provide 'Keys to the Match' predictive analytics identifying three performance indicators that are likely affect a player's performance.

All England Lawn Tennis Club commercial director Mick Desmond said, "We continue to look for new ways to innovate and strengthen our leadership position in the sports industry, and one of the ways we will do this is by delivering content and information about The Championships to fans in the way that they want to consume it, no matter where they are. "

"Working with IBM is a winning partnership because it allows us to create a unique digital environment that delivers stats, video and information to our fans whenever they want it on all devices and is the next best thing to being there," Desmond said.

IBM SoftLayer cloud technology powered Wimbledon Social Command Centre promises to boost fan experience by providing insights into current and evolving social media conversations taking place on and off the court.

Wimbledon Client & Program Executive for IBM Sam Seddon said, "In addition, by helping Wimbledon provide a better experience to fans we help them achieve their mission of being the best tennis tournament in the world."

"By using Wimbledon focused social media feeds to better understand fans, customers, in real time, we are enabling AELTC to better manage their digital presence and understand how its brand is perceived."

Photo courtesy: FreeDigitalPhotos


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