Namo and MoPub combination expected to boost Twitter’s ad revenues.
Twitter has acquired native ads technology firm Namo media less than a year after it purchased MoPub, another mobile advertising platform.
The terms of the acquisition deal were not revealed by the two parties but a source privy to the matter told the Wall Street Journal that it is worth less than $100m.
Namo Media, in a blogpost, said that through its conversations with the MoPub team at Twitter it has realized that "they would be able to create better solutions together".
The firm added: "At Twitter we’ll continue to work on building the best native advertising platform for app developers with the goal of continuing to improve the native ad landscape for all mobile app developers.
"Combining our technology with MoPub will offer our current and future customers a more powerful platform to generate revenue, all while preserving an amazing user experience. If you’re an existing publisher partner looking for more information on how to take advantage of these future capabilities, we’ll reach out to help you transition to MoPub’s native ads platform."
Twitter VP of product, Kevin Weil said, "In our conversations with the Namo Media team, it became clear we share a vision for how native advertising can improve the state of mobile app monetization for marketers, app publishers, and users."