Social Media/Management

Twitter will now tailor advertising by language

Management Jimmy Nicholls

11:05, May 9 2014

Management

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Marketing can also be targeted by gender, interests and geography.

Twitter is to introduce adverts tailored to 20 different languages, it revealed in a blog post on Wednesday.

Advert tailoring has previously been limited by gender, interests, keywords, and geography, with the network also offering "tailored audience segments".

Writing on Twitter's advertising blog, Nipoon Malhotra, a group product manager, said: "Language targeting can benefit marketers who want to reach a global audience with language-specific messaging, or who are in countries where large populations speak multiple languages.

"For example, an advertiser who wants to Promote Tweets to Italian-speaking soccer fans during the World Cup can use Italian language targeting to reach the right users around the world."

The news continues the internet's trend of delivering marketing to increasingly specific demographics, with many technology companies collecting huge amounts of data on users to try to place the correct product in front of them.

Twitter users select a language when setting up their account, but their activity will also be tracked to determine which adverts to put before them. The social network claim they can account for multilingual users as well.



Source: Company Press Release

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