Social Media/Management

US web advertising revenue reaches record levels

Management CBR Staff Writer

14:04, June 13 2014

Numbers for eyeballs keep going up.

US Internet advertising revenues grew 19% during first quarter of 2014 to $11.6bn compared to corresponding quarter last year.

According a report commissioned Interactive Advertising Bureau (IAB) and carried out by the Media Group of PwC, reveal that the internet advertising revenue rose all time high, rising from $9.6bn recorded during first quarter in 2013.

IAB CEO and president Randall Rothenberg said interactive advertising is seeing remarkable gains.

"Digital screens are a critical part of the marketing mix and these landmark figures speak to that irrefutable fact," Rothenberg said.

Internet Advertising

PwC US partner David Silverman said with consumers increasingly relying on digital screens for everything from information to entertainment, numbers like these should come as no surprise.

"Interactive clearly offers a unique proposition for marketers and agencies - an opportunity they are embracing and will likely rely on more in the future," Silverman added.

IAB Research, Analytics & Measurement senior vice president Sherrill Mane said, "These Q1 revenue levels speak to digital's unique ability to identify the most relevant audience segments and deliver powerful results."

The survey takes into account data from online advertising revenues from web sites, commercial online services, free e-mail providers, and all other companies selling online advertising.

Members of the Interactive Advertising Bureau (IAB) include more than 600 leading media and technology companies that are responsible for selling 86% of online advertising in the country.


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