Apple is reportedly planning to launch its iTunes Radio in the UK during the early 2014, marking its first roll out of its service in the English-speaking countries outside the US.
With plans to launch iTunes Radio in more than 100 countries, the iPhone maker's radio service would also be rolled out in Australia and New Zealand, in addition to other Nordic countries.
Citing people with knowledge of the situation, Bloomberg reported that Apple has already signed agreement for international rights with Vivendi's Universal Music Group and other record firms.
However, Pandora doesn't have such deals, as it relies on rights approved by government entities and limits its service to the US, Australia and New Zealand.
In September 2013, Apple launched iTunes Radio with the new iOS 7 mobile operation system that powers every new iPhone and iPad.