Facebook offers analytics for App Links


by CBR Staff Writer| 22 August 2014

Apart from analytics, Facebook has also improved support for Windows developers.

Facebook has started providing analytics for App Links, which was revealed at the company's F8 developer conference.

App links is an open source solution that provides cross linking capabilities allowing users to open an app directly instead of a link.

The analytics will allow developers to track how users interact with the apps, and it will make it easier for them to link specific content with Parse, a mobile app platform and Mixpanel, an analytics platform for mobile web users.

Developers using Facebook's new analytics tools can see when they send someone to another app, and when a user has arrived at their app from an App Link, and when someone returns to their app from another app.

Facebook wants Developers to use App links for ads on Facebook's mobile News Feed and e-commerce, which will be profitable for the social networking giant.

Reports suggest that in future Facebook might charge developers for the app installed through the service.

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