Facebook is testing a new technology iin efforts to study how users browse the website.
The social networking firm would gather information on how long a user's cursor lingers over a certain part of its website, or whether a user's newsfeed is clear at a given instant on the screen of his or her mobile phone.
Facebook analytics chief Ken Rudin said collected data would be incorporated into a data analytics warehouse which can be accessed all through Facebook for any purpose ranging from product development to improved targeting of advertising, according to the Wall Street Journal.
"It is a never-ending phase," Rudin added.
"I can't promise that it will roll out.
"We probably will know in a couple of months."
Facebook also uses Hadoop, which is an open-source framework deployed to accumulate large amounts of data on bunch of low-cost machines.
During the latest quarter, the social networking giant reported a 60% rise in revenues, boosted by mobile advertising that currently accounts for about half of the revenues made.
Established in 1957, BCS, The Chartered Institute for IT, promotes wider social and economic progress through the advancement of information...