Global mobile view share to double by 2019

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by CBR Staff Writer| 11 February 2014

The Pay TV services would continue to serve as the primary video entertainment.

Worldwide mobile view share is expected to double during the next five years from over 20% of the total views in 2013, according to a report from ABI Research.

According to the report, the Pay TV services would continue to serve as the primary video entertainment system for many consumers and the overall time spent watching online video is expected to increase over 21 hours per month by 2019 from 12.7 hours in 2013.

The report revealed that mobile online viewing has increased over all other categories despite continued growth of online video viewing on connected consumer electronics along with new platforms like Google's Chromecast and new consoles from Microsoft and Sony.

For the forecast period, computers are expected to remain relevant as people continue to consider them as primary viewing device during the workday hours, while tablets secure the most views.

ABI Research practice director Sam Rosen said along with time of day, video content also plays a critical role in the type of devices consumers use to watch online video.

"Short form video, for instance, is quickly becoming the domain of mobile devices," Rosen added.

"For connected CE it's less about failing to compete with mobile, than it is a reflection of consumers' lifestyles and how it dictates which devices are used and when."

ABI Research senior analyst Michael Inouye said mobile viewing also creates additional touch-points which can greatly increase the number of content plays per household - be it multiple household members each watching on mobile screens or multitasking while sitting in front of the TV.

"In addition, as pay TV services continue to extend the reach of multiscreen services we expect more content, like live sporting events, to play an increasing role on mobile devices," Inouye added.

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