Twitter has appointed Google advertising executive as head of its retail division, as part of its efforts to ramp up hiring and develop its business ahead of an initial public offering (IPO).
J.J. Hirschle, who was Google's director of media and entertainment, would be in charge of the team selling advertising products to retail firms upon his joining on 28 October 2013, which coincides with Twitter's anticipated launch of its investor roadshow, Bloomberg noted.
Joining Google in August 2004 as a senior account executive, Hirschle held quite a few positions with the web major.
In addition to Hirschle, Twitter also hired several ex-Googlers including former Asia-based executive Shailesh Rao, agency relations head Matt Derella, present Twitter Asia MD Aliza Knox and ad sales executive Jennifer Prince.
During the third quarter of 2013, Twitter reportedly hired 300 employees, bringing its global workforce to a total of 2,300.
Twitter had filed a Form S1 with the US Securities Exchange Commission (SEC) for plans to go public and aim to raise $1bn.
With a global user base of 200 million, the micro-blogging site is also seeking a substantial $1bn loan ahead of IPO, while it has been valued at over $10bn by private investors.
By the end of 2013, Twitter's revenues are expected to reach $582m and to $1bn in 2014.