IBM has launched new software and services called IBM Connections, which the company said can enable streaming from social networks alongside business capabilities, to provide big data analytics capability to the social savvy workforce.
IBM Connections integrates activity streams, calendaring, wikis, blogs, a new email capability and flags relevant data for action.
The new software can merge big data analytics with social business, allowing organisations to gain insights on information generated on social networks and put it to work in real-time.
IBM Connections claimed to feature enhanced analytics capabilities, real-time data monitoring and collaborative networks both inside and outside the organisation.
IBM Connections is available on premises, in the IBM SmartCloud and on a broad range of mobile devices, the company said.
IBM general manager of social business Alistair Rennie told Businessweek: "You need to have a platform that is really social, powered by very deep analytics and ready to integrate business information into the stream in real time,"
"It's an area we're fairly serious about investing in,"Rennie said.
The email capability provides simplified access to email within the context of the social networking environment.
IBM Connections also allows for instant collaboration with one click and the ability to build social, secure communities both inside and outside the organisation will increase customer loyalty and accelerate business results.
With IBM Connections, organisations can now integrate and analyse massive amounts of data generated from people, devices and sensors and align these insights to business processes to make accurate business decisions.
The company also announced that it will open two social business customer support centres located in Manilla, the Philippines and Sao Paolo, Brazil in the fourh quarter of 2012.
The two centres will support the adoption of social business tools in Asia-Pacific and Latin America markets.