Singtel, Sony Pictures Television and Warner Bros have formed a new joint venture start-up called HOOQ, as part of efforts to beat Netflix in Asia with a regional over-the-top (OTT) video service.
Initially, consumers will be able to access over 10,000 blockbuster movies and TV series, in addition to popular local movies and programmes anytime, anywhere.
Singtel Group Digital L!fe CEO Jonathan Auerbach said: "HOOQ is an important part of Singtel’s digital strategy.
"We have unique assets that give us a right to play in this space, and with our partnership with Sony Pictures Television and Warner Bros. Entertainment, we will achieve our vision to be the largest OTT video service in the region."
The service will also offer range of programmes from Spider-Man and Harry Potter, to TV favourites such as Friends and Gossip Girl. There will also be an extensive selection of Indian, Chinese, Thai, Filipino, Indonesian, Korean and Japanese movies and TV series.
HOOQ CEO Peter Bithos said: "We are starting this venture to change the way people across Asia view entertainment."
"Today, across developing markets, there is limited access to quality entertainment, streamed directly to the screen of one’s choice. It’s either illegal, high cost or difficult to get. We aim to fix that."