NM Incite, a company belonging to Nielsen/McKinsey, said it deployed its latest version of uberVU powered BuzzMetrics Exchange, its enterprise social media management platform.
The latest version of the popular platform renders language detection support for over 50 languages, better collaboration and workflow and city-level geolocation capabilities.
NM Incite has been collaborating with uberVU, a social intelligence platform, since the third quarter of 2011 to provide a social media management and engagement platform, BuzzMetrics Exchange, for NM Incite's clients.
BuzzMetrics Exchange provides clients of NM Incite in more than 10 countries access to powerful end-to-end monitoring, analytics, engagement and collaboration tools in one easy-to-use platform.
It facilitates clients direct interaction with consumers who are talking about their brands online.
NM Incite Global Media Products Executive Vice President Amit Seth said Social media spans demographics and geography for a simple reason: it connects people, ideas and brands easily and universally.
"We were determined to maintain incredible ease-of-use with NM Incite's client platform and found uberVU's team and technology to be world-class in delivering a compelling, real-time approach to social media management that appeals to our enterprise customers," added Seth.
BuzzMetrics Exchange works with NM Incite's other offerings to provide social media insights and longer-term historical analytics and benchmarking.
NM Incite empowers large enterprises by giving them ability to leverage social media intelligence, enables them to understand how consumers react to their brands through social media and develops innovative social media strategies and solutions that make a business impact.